Why Is Lingerie So Expensive?
There’s a difference between something being expensive and something being overpriced.
Luxury lingerie such as Abbraccio carries a higher price tag than fast-fashion alternatives for a reason. From meticulous craftsmanship to premium materials and ethical production, every aspect of the process adds value. Let’s take a closer look at why high-quality lingerie is an investment.
The Craftsmanship Behind Every Piece
One of the most important reasons for the price difference is that our pieces are handmade. Each item is crafted from start to finish by a single artisan, which is a time-intensive process requiring immense skill and attention to detail. Unlike mass production, where machines and assembly lines cut labor costs, handmade lingerie ensures that every piece is unique, meticulously constructed, and made to the highest standards. This craftsmanship comes at a cost, but it also results in a far superior product.
Ethical & Fair Pricing
We believe in ethical production, which means our ateliers set their own pricing—one that is fair for both them and us. Unlike large-scale factories that often prioritize cost-cutting at the expense of worker wages and conditions, we ensure that those who create our lingerie are paid fairly for their expertise and labor. This naturally results in a higher cost, but it aligns with our values and commitment to sustainability.
Small-Scale Production Costs More
Another key factor in pricing is production scale. In mass manufacturing, the more fabric you buy, the cheaper it gets. When producing in the tens or hundreds of thousands, the cost per unit drops significantly. In contrast, our collections are produced in small quantities—typically between 30 to 50 pieces, sometimes up to 100. This means the cost of materials, pattern-making, and production is distributed over a much smaller number of items, making each piece more expensive to produce.
The Quality of Fabrics
The materials we use also make a difference. Luxury fabrics such as silk satin, fine lace, and high-quality embroidery are significantly more expensive than synthetic alternatives like polyester satin. These premium materials not only feel better against the skin but also last longer and drape beautifully. Investing in such fabrics ensures that our lingerie is truly luxurious, but it also raises production costs.
Additional Costs of Doing Business
Beyond production and materials, there are numerous other costs associated with running a lingerie brand. These include design and development expenses, marketing, photography, website maintenance, packaging, shipping, and customer service. Each of these elements adds to the overall cost of bringing a high-quality lingerie collection to market. Unlike large corporations that benefit from economies of scale, independent brands must carefully manage these expenses while maintaining fair pricing for both artisans and customers.
It’s About What You Value
Ultimately, the price of lingerie comes down to what you, as a consumer, value. If you prioritize ethical manufacturing, craftsmanship, and luxury fabrics, then the price of handmade lingerie is justifiable. If your priorities lie elsewhere, then our lingerie simply may not be the right fit for you—and that’s okay. The best approach to fashion, in our view, is to invest in things you truly love, need, and appreciate.
At Abbraccio, we are dedicated to creating lingerie that is not only beautiful but also meaningful. And for those who see the value in what we do, the investment is always worth it.